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Carlos Coelho

Founder and President of Ivity Brand Corp.

Celine Abecassis-Moedas

Celine Abecassis-Moedas holds a Ph.D. in Management from École Polytechnique, Paris  and a M.A. in Management (Université Paris Dauphine ). She is a graduate from École Normale Supérieure de Cachan and La Sorbonne in Economics and Management. She is Dean for Executive Education and Associate Professor in Strategy and Innovation Management at CATÓLICA-LISBON.  Affiliate Professor at ESCP-Europe, where she is the Academic Director of Lectra Chair "Fashion and Technology". She is non-executive director of CTT, Jose de Mello Saude and Europac. Celine Abecassis-Moedas was Assistant Professor at the Centre for Business Management at Queen Mary-University of London and she worked in Business Development at Lectra in New York and as a Consultant at AT Kearney in London.

Francisco Carvalheira

Works in the areas of Sales & Marketing in the segment of luxury, particularly in BCP, Brandia, NetJets Europe and TTC Aviation among others. Currently he is dedicated to the aeronautical consulting and is an Associate of the Executive Committee of Reditus for the strategy area.

Lourenço Lucena

Perfumes creator, has a diploma in Perfume Creation and Development by Cinquième Sens, in Paris. Lourenço is te only portuguese member of the Société Française des Parfumeurs. He is also CEO at BLUG Group, specialized in the creation, management and communication of brands.

Michel Chevalier

PhD and MBA at Harvard Business School, with a specialization in marketing. He has held several important positions in the luxury area, namely the president of Paco Rabanne Fashion. He was a professor at INSEAD in HEC in Sup de Luxe, and at ESSEC and is currently visiting professor at ISML, the Luxury Institute in Seoul, the IE of Madrid, the University of Dubai, the Católica di Milano, among other prestigious institutions. He is guest speaker at numerous events on the luxury theme, published several papers on this subject and published 9 books co-authored.

Mónica Seabra-Mendes



Patrícia Dias

Bachelor degree in Social Communication at Catholic University of Portugal and with a Post-graduation in Marketing Management at ISEG, she developed her own career around communication. Specialized in gastronomy, along with the creation of Chefs Agency, the first portuguese company dedicated to gastronomic marketing. There she manages the communication between the most important national chefs, wine productors and related brands to this area. Recently, she developed a platform for promotion of the portuguese gastronomy The Art of Tasting Portugal.

Pedro Lobo

Administrator at Innovagency and Habber Tec.


Rui Galopim

International consultant in Gemmology and Education. Vice president of the Sector A and Coral Commission of the CIBJO – The World Jewellery Confederation. Associated editor of the scientific magazine “The Journal of Gemmology”; member of the Communications Committee of the ICA – International Colored Gemstone Association; member of the Consultive Council of the AORP – Portuguese Organization of Jewellery and Watch Industry, and member of the National Judge at INCM (National Press – Mint) of the assignment for the title Official Examiner of Goods with Precious Metals and Gemological Materials. Consultant of the National Museum of Ancient Art and scientific commissioner of the upcoming Royal Treasures Exhibition at Palace of Ajuda. He also works as editor of the Instagram page @portugalgemas. He is the author of many books and articles about gems, gemmology, and the history of the use of precious stones. Guest speaker in many international gatherings of Jewellery and gemmology.



Executive Education - Open Programs

Mafalda Gato
Tel: (+351) 215 906 007


Charles Arié

Grupo Arie, Bvlgari, Givenchy, Hermès, Jean Paul Gaultier, Kenzo, Shiseido
Programa de Marketing de Produtos e Serviços de Luxo
"The structure and content of the program will enable the..."