Retailing - 4th Trimester 2020/21

Luís Rosário / 3.5 ECTs / Trimester-Long Course / English

This course presents the main concepts in retailing. Students will acquire the retail terminology, understand the different retail business models, and develop a sound knowledge of the key decision variables a retailer must handle.
It is designed to prepare students for careers on both sides of the retail field: merchandise buying and store management. It is also useful to those who would like to have sales or marketing management positions in a manufacturer or in jobs dealing with retailers. 

Prerequisites: Yes (see syllabus)

Faculty

PhD in Management from ISCTE. Holds an MBA from CATÓLICA-LISBON and an undergradute degree in Chemical Engineering from Instituto Superior Técnico. Director of…