Marketing Research - 1st Semester 2020/21

Isabel Moreira / 7 ECTs / Semester-Long Course / English

The quality of Marketing decisions largely depends on the information that is made available to decision-makers about consumers, markets and relevant products.  The main goal of this course is to familiarise students with the instruments and techniques that are commonly used for producing useful information for marketing-related decision making. The course covers the various stages of the marketing research process, from the basic definition of the research problem to the presentation of the research results.

Prerequisites: Yes (see syllabus)


Full Professor
Fernando S. Machado serves as a Professor of Marketing and director of CATÓLICA-LISBON’s Research Unit (CUBE). He holds a Ph.D. in Agricultural Economics from…