Having an idea is just the first step in the entrepreneurial journey. Most startups fail — usually due to lack of product-market fit, not product development problems. Meeting customers’ needs is critical. Startups are more likely to succeed when they rapidly and iteratively test assumptions about the business model. In this course, you will learn how some basic marketing concepts can assist young technology (digital and science-based) ventures to create, deliver and extract value in a meaningful way for the customers and investors.
Prerequisites: Yes (see syllabus)