Economics of Business and Markets - 2nd Trimester 2020/21

Daniel Horta / 3.5 ECTs / Trimester-Long Course / English

This course develops an understanding of firms’ strategic behaviour and how they can influence the market structure. We will use game-theoretic reasoning to analyze issues related to pricing, entry into new markets or exit from established businesses, changing the perceptions of competitors, level of product differentiation and product proliferation competition and its impact on market competition, and strategies aimed at alleviating price competition among firms. In the last topic, the course will give insights on the public policy perspective, in terms of economic regulation and antitrust.

Prerequisites: Yes (see syllabus)