Digital Marketing - 3rd Trimester 2020/21

3.5 ECTs / Trimester-Long Course / English

This course aims to: understand the integration of digital marketing strategies in the overall marketing strategy of the company; explore the impact of digital in transforming the marketing mix; practice the principles of digital marketing planning; provide an overview on best practices in digital marketing; understand the main metrics and KPIs related to digital strategies.

Prerequisites: Yes (see syllabus)


Assistant Professor (Adjunct)
PhD in Marketing by ISCTE-IUL. Master in Business Administration by Fundação Getúlio Vargas (FGV-SP), with specialization in Marketing by Universidade…