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Meet the Academic Director

Welcome to the Undergraduate Programs of Católica Lisbon School of Business & Economics!

At CATÓLICA-LISBON, we are committed to train the business leaders of tomorrow. We embrace all students looking for a demanding program with personalized guidance, with a focus on career development, and who are looking to unleash their potential.

Our programs were designed to offer you a solid knowledge, offering you the possibility of gaining specialized knowledge in areas of your preference. The unique school environment will help you develop interdisciplinary skills, critical for your professional success, will enhance your entrepreneurial ability and immerse you into the exciting world of business and economics.

The undergraduate students at CATÓLICA-LISBON benefit from the possibility of developing various international experiences along their academic journey. Our School maintains partnerships with more than 100 universities in Europe and other continents, both under the Erasmus program, as well as through other partnership agreements, including double degrees opportunities in France and the USA. The international experience of our students is highly valued by business companies that recruit our graduates, who often then follow careers at an international level.

If you have an ambition for a distinctive global career, our Undergraduate Programs are the right path for you. Join a vibrant academic community and open yourself to a world of opportunities.

Rita Coelho do Vale

Academic Director, Undergraduate Programs
Associate Professor of Marketing
More information

The Academic Director of the Undergraduate Programs is Prof. Rita Coelho do Vale. She is Professor of Marketing at Católica-Lisbon since 2008 and in 2017 she became the Director of all undergraduate programs, in business and economics. She holds a Ph.D. in Marketing from Tilburg University (the Netherlands), an MBA from Faculdade de Economia-UNL, and a ‘Licenciatura’ in Economics- specialization in Business Administration from Faculdade de Economia- Universidade Nova de Lisboa.

Besides managing the Undergraduate programs, she is also co-Director of the Executive Masters- Strategic Marketing Specialization and co-coordinator of the Advanced Program in Marketing for Executives (PAME). She also coordinates the behavioral research unit at Católica Lisbon, which comprises different labs and data collection tools as the LERNE- Laboratory of Experimental Research iN Economics and Management, the PEO- Online Research Panel, and the OSP-Observatory of the Portuguese Society.

Her main research interests are on decision-making processes, self-regulation and its impact on choice and consumption decisions, impulsive buying behavior, and package formats. Recently she started embracing ethical consumption and CSR & sustainability topics. She teaches currently both in the Masters of Science, the Executive Masters, as in several executive education courses.